Alana
Alana
Alana
From ideation to launch, we crafted a premium matcha brand for the contemporary, creative cosmopolitan.
Company
Alana Matcha (New)
Delivered
Full Stack Business Development
Year
2023
Overview
Alana is an internal project we constructed, leveraging the skillsets of each of our members.
Process
Our Brand Strategist explored the pop culture of matcha in the United States—both present and past—and surveyed key brands to examine their positioning in order to devise something different. With an understanding of Gen-Z's desire for products "authentically meant for them," a brand was crafted with hyper-specific intentionality for a distinct avatar—from presence to product.
Usage
The brand has found considerable ease in establishing social media collaborations with individuals reminiscent of its consumer avatar, and has seen immediate growth pacing to beat its first month forecast.
Overview
Alana is an internal project we constructed, leveraging the skillsets of each of our members.
Overview
Alana is an internal project we constructed, leveraging the skillsets of each of our members.
Process
Our Brand Strategist explored the pop culture of matcha in the United States—both present and past—and surveyed key brands to examine their positioning in order to devise something different. With an understanding of Gen-Z's desire for products "authentically meant for them," a brand was crafted with hyper-specific intentionality for a distinct avatar—from presence to product.
Usage
The brand has found considerable ease in establishing social media collaborations with individuals reminiscent of its consumer avatar, and has seen immediate growth pacing to beat its first month forecast.
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