Edapt
Edapt
Edapt
WE CAPTURED COMPELLING CLARITY FOR A NEW BUSINESS' OFFER TO ITS AUDIENCE.
Company
Edapt Institute
Delivered
Brand Strategy
Year
2023
Overview
Starting in the late spring of 2023, we took on a new project in the educational technology space. As a company looking to carve out a niche in an impacted space, it was critical to help this brand understand who exactly they were selling to.
Process
Through various strategy sessions with the founder, it became clear that Edapt's niche in the educational space was the school decision makers. With a founder that was generally more keen to "bottom-up" sales, this was the needed shift— necessitating a change in tone for the company's communications, as well as their design strategy.
Usage
A shift well-received—the company has launched a revamped website. Edapt is now working closely with school districts' superintendents to launch the product and educate their staff on the capabilities of artificial intelligence.
Overview
Starting in the late spring of 2023, we took on a new project in the educational technology space. As a company looking to carve out a niche in an impacted space, it was critical to help this brand understand who exactly they were selling to.
Overview
Starting in the late spring of 2023, we took on a new project in the educational technology space. As a company looking to carve out a niche in an impacted space, it was critical to help this brand understand who exactly they were selling to.
Process
Through various strategy sessions with the founder, it became clear that Edapt's niche in the educational space was the school decision makers. With a founder that was generally more keen to "bottom-up" sales, this was the needed shift— necessitating a change in tone for the company's communications, as well as their design strategy.
Usage
A shift well-received—the company has launched a revamped website. Edapt is now working closely with school districts' superintendents to launch the product and educate their staff on the capabilities of artificial intelligence.
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