Mula

Mula

Mula

An end-to-end brand strategy was delivered to Mula, capturing the philosophy, position, and persona that would most resonate with its ideal clientele.

Company

Mula Financial, Inc.

Delivered

Brand Strategy

Year

2023

Overview

Mula was preparing its launch strategy and the development of its fintech solution for creators; however, in order to move forward, the company needed clarity and solidity in its positioning.

Process

From purpose, to positioning, to persona (and then some), our Brand Strategist facilitated a series of workshops with Mula's founder, tapping into the root of Mula as an organization to create that clarity and solidity.

Usage

The result was a delighted founder and a brand strategy that empowered initiatives and communications both internally and externally.

Overview

Mula was preparing its launch strategy and the development of its fintech solution for creators; however, in order to move forward, the company needed clarity and solidity in its positioning.

Overview

Mula was preparing its launch strategy and the development of its fintech solution for creators; however, in order to move forward, the company needed clarity and solidity in its positioning.

Process

From purpose, to positioning, to persona (and then some), our Brand Strategist facilitated a series of workshops with Mula's founder, tapping into the root of Mula as an organization to create that clarity and solidity.

Usage

The result was a delighted founder and a brand strategy that empowered initiatives and communications both internally and externally.

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